With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By...
To have programmatic advertising explained clearly, it must be broken down into separate components: buying and selling. Programmatic advertising, which...
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We...
Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands....
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you...
While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected...
Increasing Programmatic Access to Small and Medium-Sized Businesses What is programmatic marketing? At its most basic, the term refers to...
Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy...
A Guide to Programmatic Media in 2023 Programmatic media planning and buying can be a lot to grasp, but it’s...
When setting up a new marketing campaign on any channel, one of the first items that needs to be identified...