• February 7, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

    Programmatic

    Native Advertising and How to Use It Today

    Insights

    Increasing Access to Programmatic Technology

    Insights

    Programmatic Audio Advertising in This Moment

    Programmatic

    OTT Advertising: Frequently Asked Questions

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

    Everything You Should Know About Social Media Marketing

  • Strategy
    Strategy

    10 Strategies for Improving Your Bounce Rate

    Best Practices for Mapping the Customer Journey

    7 Effective Strategies for Holiday Advertising Campaigns

  • Webinars
    Webinars

    Webinar: Insights into Digital Advertising for 2023

    Webinar – CTV: The Under-Leveraged Channel for Growth

    Webinar: Finding the Right Holiday Audiences Through Meaningful Insights

  • Guides
    Guides
    Q4 Marketing 2022 Guide

    Q4 2022: The Performance Marketer’s Guide

    A Guide to Full Funnel Marketing

    How to Create a Multicultural Marketing Strategy

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Marketing

Guides

A Guide to Full Funnel Marketing

Full-funnel marketing has morphed into an omnichannel giant that requires your brand’s presence everywhere your customers are. As they watch...
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Insights

Marketing Attribution and Why It’s So Important

With so many different avenues to market a business, it can be hard to zero in on your ideal customers....
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Insights

Challenges in Omnichannel Marketing

It’s no great revelation that we’re living in an age where people are constantly connected and their attention is constantly...
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Announcements

AUDIENCEX Named Finalist in AdExchanger Awards

AUDIENCEX is pleased to share that we have been named a finalist in the AdExchanger Awards, in the category of...
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Insights

5 Steps for Facebook Advertisers to Prepare for the Release of iOS 14

Apple is set to release iOS 14.5 this week, so it’s important to prepare for the new privacy updates ASAP....
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Insights

How Will Marketing Be Affected by the Loss of Third-Party Cookies?

Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will...
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Strategy

Changes Higher Education Marketers Need to Make in Their Strategy

Your prospective students live in a rapidly changing world, and so do you. If you want to reach them, update...
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Strategy

Omnichannel Marketing vs Multichannel Marketing: Is One Better?

Although doing business has never been easy, consumer trends have shifted significantly in the past few years, making it even...
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Insights

CTV as an Equalizer for Midmarket Brands

The dynamics of the CTV (Connected TV) market have fundamentally changed over the past two years due to the dramatic...
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Marketing

Best Practices for Optimizing Your Business’ Social Media Presence

As social media continues to play a larger and larger role in the life of a typical consumer, it’s important...
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Events & Webinars

How Will iOS 14 Impact Facebook Advertisers?

When Apple rolled out their new iOS 14 update in late 2020, it came with some updated privacy settings for...
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Guides

The Beginner’s Guide to Connected TV Advertising

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
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  • What You Should Know About Digital Out-of-Home Advertising
  • Tips and Tricks for Mobile App Advertising
  • The Impact of AI in Advertising
  • The Purpose of Incorporating Paid Social into Advertising Strategies
  • Webinar: Insights into Digital Advertising for 2023

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Programmatic

What You Should Know About Digital Out-of-Home Advertising

Programmatic

Tips and Tricks for Mobile App Advertising

Technology

The Impact of AI in Advertising

Social

The Purpose of Incorporating Paid Social into Advertising Strategies

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