As we continue to recognize Hispanic Heritage Month in the US, celebrating and honoring the heritage, culture, and contributions of... Read More
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy... Read More
So many brands are jumping on the native advertising bandwagon. As one of the most engaging channels in programmatic advertising,... Read More
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By... Read More
Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3... Read More
The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient... Read More
Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only... Read More
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers... Read More
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to... Read More
While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing:... Read More
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real... Read More
In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital... Read More