• June 26, 2022
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    Programmatic

    Native Advertising and How to Use It Today

    Insights

    Increasing Access to Programmatic Technology

    Insights

    Programmatic Audio Advertising in This Moment

    Programmatic

    OTT Advertising: Frequently Asked Questions

    Insights

    Advertising without Third-Party Cookies: Frequently Asked Questions

    Programmatic

    Digital Advertising Trends for 2021

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    The Beginner’s Guide to Connected TV Advertising

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    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

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    Integrating Search and Social Advertising

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    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geotargeting & Geofencing in Advertising: The Basics

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    Everything You Should Know About Social Media Marketing

    A Look at Influencer Marketing

    What is Snapchat Advertising?

  • Strategy
    Strategy

    How to Use Geolocation Data for Political Advertising

    How to Create a Multicultural Marketing Strategy

    Changes Higher Education Marketers Need to Make in Their Strategy

  • Webinars
    Webinars

    Webinar: Rethinking Strategies for Higher Education Marketing

    Webinar: Finding Synergy in Organic and Paid Social Strategies

    Webinar: Political Advertising in an Omnichannel Landscape

  • Guides
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    How to Create a Multicultural Marketing Strategy

    Engaging with Your US Hispanic Audience

    Q4: The Performance Marketer’s Guide

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Social

Social

Everything You Should Know About Social Media Marketing

Social media is everywhere. As an inescapable part of modern living, it’s an exceptional marketing tool for any type of...
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Social

What is Snapchat Advertising?

Snapchat is a social networking platform that allows users to send and receive messages, videos, and images that disappear after...
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Guides

Which Social Media Platform is Right for Your Campaign Goals?

In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media...
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Guides

Integrating Search and Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness...
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Insights

Webinar: Paid Social 101

Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands....
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Insights

UTM Tracking Codes: What Are They and How To Use Them

Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running...
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Insights

A Look at Influencer Marketing

As we see an increasing number of performance marketers lean into full-funnel, omnichannel approaches, what’s become most clear is the...
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Insights

5 Steps for Facebook Advertisers to Prepare for the Release of iOS 14

Apple is set to release iOS 14.5 this week, so it’s important to prepare for the new privacy updates ASAP....
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Programmatic

Why Do Marketers Advertise on Instagram?

There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so...
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Insights

Why Do Marketers Advertise on Facebook?

Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an...
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MarketingProgrammaticSocial

Benefits of Paid Social Advertising

Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen...
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Programmatic

Programmatic Advertising and Social Media: How They Work Together

Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad...
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Recent Posts

  • How to Use Geolocation Data for Political Advertising
  • How to Create a Multicultural Marketing Strategy
  • Webinar: Rethinking Strategies for Higher Education Marketing
  • Optimizing Your Paid Search Campaigns
  • Changes Higher Education Marketers Need to Make in Their Strategy

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Strategy

How to Use Geolocation Data for Political Advertising

Guides

How to Create a Multicultural Marketing Strategy

Events & Webinars

Webinar: Rethinking Strategies for Higher Education Marketing

Paid Search

Optimizing Your Paid Search Campaigns

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