• January 29, 2023
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    The Purpose of Incorporating Paid Social into Advertising Strategies

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Social

Social

The Purpose of Incorporating Paid Social into Advertising Strategies

Building meaningful personal connections is the key to ongoing business success. However, as market saturation increases, keeping your customers and...
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Social

Everything You Should Know About Social Media Marketing

Social media is everywhere. As an inescapable part of modern living, it’s an exceptional marketing tool for any type of...
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Social

What is Snapchat Advertising?

Snapchat is a social networking platform that allows users to send and receive messages, videos, and images that disappear after...
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Guides

Which Social Media Platform is Right for Your Campaign Goals?

In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media...
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Guides

Integrating Search and Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness...
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Insights

Webinar: Paid Social 101

Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands....
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Social

How Dark Social Could Be Impacting You

We live in an age when engagement rates are a form of currency, and social media is a massive part...
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Insights

A Look at Influencer Marketing

As we see an increasing number of performance marketers lean into full-funnel, omnichannel approaches, what’s become most clear is the...
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Insights

5 Steps for Facebook Advertisers to Prepare for the Release of iOS 14

Apple is set to release iOS 14.5 this week, so it’s important to prepare for the new privacy updates ASAP....
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Programmatic

Why Do Marketers Advertise on Instagram?

There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so...
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Insights

Why Do Marketers Advertise on Facebook?

Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an...
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MarketingProgrammaticSocial

Benefits of Paid Social Advertising

Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen...
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