Paid search campaigns have proven themselves highly effective for marketers over time. In fact, the average return on investment (ROI)...
As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness...
Geofencing Advertising & Geotargeting Basics Geotargeting and geofencing advertising are important to a marketing campaign for their use of location...
Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital...
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
Paid search marketing is an advertising model where businesses and organizations pay to feature their ads on search engines. Since the...
The world as a whole has been impacted by the current global pandemic, but there are many ways you can...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact,...
We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing”...