• December 3, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    A Guide To Programmatic Advertising for Small Businesses

    Programmatic

    How To Reach Niche Communities with Programmatic Advertising

    Strategy

    Using Digital-Out-of-Home as a Performance Channel

    Strategy

    How Advertisers Can Use Convergent TV

    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

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    Optimizing Your Paid Search Campaigns

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    What is Paid Search Marketing?

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    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    What Is Influencer Marketing? | An Expert’s Guide

    What Is Social Commerce and How Does It Work?

    The Purpose of Incorporating Paid Social into Advertising Strategies

  • Strategy
    Strategy

    Gen Z Advertising: Everything You Should Know

    Native Advertising vs Sponsored Content: Key Differences

    The Ins and Outs of Political Advertising

  • Webinars
    Webinars

    Webinar – Find Your Audience: Tech-Driven Targeting

    Webinar – aX Roundtable: AI in Programmatic Advertising

    Webinar – Beyond Awareness: Digital Out-of-Home for Performance

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    Guides

    Q4 2023: Holiday Marketing Performance Guide

    How To Build and Measure Brand Affinity

    How To Reach Niche Communities with Programmatic Advertising

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Paid Search

Paid Search

Optimizing Your Paid Search Campaigns

Paid search campaigns have proven themselves highly effective for marketers over time. In fact, the average return on investment (ROI)...
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Guides

Integrating Search and Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness...
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Programmatic

Using Geofencing Ads & Geotargeting

Geofencing Advertising & Geotargeting Basics Geotargeting and geofencing advertising are important to a marketing campaign for their use of location...
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InsightsMarketingPaid SearchSocialTechnology

The 5 Benefits of Programmatic Advertising

The benefits of programmatic advertising expand as consumers spend increasingly more time online, making digital marketing a powerful tool for...
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MarketingPaid SearchProgrammatic

Why Recency Matters in Programmatic Advertising

As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
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Paid Search

What is Paid Search Marketing?

Paid search marketing is an advertising model where businesses and organizations pay to feature their ads on search engines. Since the...
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Insights

Webinar: Paid Search During COVID-19

The world as a whole has been impacted by the current global pandemic, but there are many ways you can...
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Insights

5 Key Trends for Digital Advertising in 2020

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
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InsightsPaid SearchProgrammaticStrategy

Combining Search and Display Advertising to Boost Conversions

It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact,...
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Insights

Search Engine Synergy: How SEO and SEM Should Align

We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing”...
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  • Q4 Marketing Campaign Analysis: Preparing for the Upcoming Year
  • What Is Influencer Marketing? | An Expert’s Guide
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  • Native Advertising vs Sponsored Content: Key Differences

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Strategy

Gen Z Advertising: Everything You Should Know

Insights

Q4 Marketing Campaign Analysis: Preparing for the Upcoming Year

Social

What Is Influencer Marketing? | An Expert’s Guide

Announcements

AUDIENCEX Celebrates a Decade of Innovation and Shares Vision for Future

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