Paid search marketing is an advertising model where businesses and organizations pay to feature their ads on search engines. Since the... Read More
The world as a whole has been impacted by the current global pandemic, but there are many ways you can... Read More
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry... Read More
It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact,... Read More
We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing”... Read More
As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness... Read More
For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target... Read More
Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital... Read More
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable... Read More