• May 26, 2022
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    Native Advertising and How to Use It Today

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    Increasing Access to Programmatic Technology

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    Programmatic Audio Advertising in This Moment

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    OTT Advertising: Frequently Asked Questions

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    Advertising without Third-Party Cookies: Frequently Asked Questions

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    Digital Advertising Trends for 2021

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    The Beginner’s Guide to Connected TV Advertising

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    What is Paid Search Marketing?

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    Integrating Search and Social Advertising

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    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geotargeting & Geofencing in Advertising: The Basics

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    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

    InsightsPaid SearchProgrammaticStrategy

    Combining Search and Display Advertising to Boost Conversions

  • Social
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    Everything You Should Know About Social Media Marketing

    A Look at Influencer Marketing

    What is Snapchat Advertising?

  • Strategy
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    The Keys to Optimizing Your Digital Audio Advertising

    The Benefits of Online Video Advertising

    Omnichannel Marketing vs Multichannel Marketing: Is One Better?

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    Webinar: Finding Synergy in Organic and Paid Social Strategies

    Webinar: Political Advertising in an Omnichannel Landscape

    Webinar: Contextual Targeting for a Cookieless World

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    Engaging with Your US Hispanic Audience

    Q4: The Performance Marketer’s Guide

    5 Steps to Prepare for the Loss of Third-Party Cookies

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Paid Search

Paid Search

What is Paid Search Marketing?

Paid search marketing is an advertising model where businesses and organizations pay to feature their ads on search engines. Since the...
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Insights

Webinar: Paid Search During COVID-19

The world as a whole has been impacted by the current global pandemic, but there are many ways you can...
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Insights

5 Key Trends for Digital Advertising in 2020

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
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InsightsPaid SearchProgrammaticStrategy

Combining Search and Display Advertising to Boost Conversions

It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact,...
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Insights

Search Engine Synergy: How SEO and SEM Should Align

We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing”...
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Guides

Integrating Search and Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness...
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Programmatic

Using Geotargeting & Geofencing in Advertising: The Basics

For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target...
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InsightsMarketingPaid SearchSocialTechnology

The 5 Benefits of Programmatic Advertising

Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital...
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MarketingPaid SearchProgrammatic

Why Recency Matters in Programmatic Advertising

As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
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Recent Posts

  • Everything You Should Know About Social Media Marketing
  • Webinar: Finding Synergy in Organic and Paid Social Strategies
  • Native Advertising and How to Use It Today
  • Marketing Attribution and Why It’s So Important
  • Webinar: Political Advertising in an Omnichannel Landscape

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Everything You Should Know About Social Media Marketing

Events & Webinars

Webinar: Finding Synergy in Organic and Paid Social Strategies

Programmatic

Native Advertising and How to Use It Today

Insights

Marketing Attribution and Why It’s So Important

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