• October 2, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    A Guide To Programmatic Advertising for Small Businesses

    Programmatic

    How To Reach Niche Communities with Programmatic Advertising

    Strategy

    Using Digital-Out-of-Home as a Performance Channel

    Strategy

    How Advertisers Can Use Convergent TV

    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    What Is Social Commerce and How Does It Work?

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

  • Strategy
    Strategy

    The Importance of Brand Reputation in Advertising

    The Role Of Data Science in Advertising

    What Your Demand Generation Metrics Are Telling You

  • Webinars
    Webinars

    Webinar – aX Roundtable: AI in Programmatic Advertising

    Webinar – Beyond Awareness: Digital Out-of-Home for Performance

    Webinar: Unified TV Marketing Across a Fragmented Landscape

  • Guides
    Guides

    Q4 2023: Holiday Marketing Performance Guide

    How To Build and Measure Brand Affinity

    How To Reach Niche Communities with Programmatic Advertising

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Guides

Guides

Q4 2023: Holiday Marketing Performance Guide

Whether or not it feels like it yet outside, it’s time again to prepare for Q4 campaigns. It’s no surprise...
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Programmatic

How To Reach Niche Communities with Programmatic Advertising

Targeting specific audiences can lead to better engagement and better click-through rates in advertising campaigns. Ads that are shown to...
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Strategy

How To Make the Most Out of Pre-Roll Advertising

Pre-roll advertising has become a popular format in digital marketing, allowing advertisers to reach their target audience quickly and efficiently...
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Q4 Marketing 2022 Guide
Guides

Q4 2022: The Performance Marketer’s Guide

As the year draws to a close, we know that marketers – like everyone – are facing a challenging and...
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Guides

How to Create a Multicultural Marketing Strategy

Multicultural marketing has become a key component of business growth, as the marketing strategies that help a brand gain prominence...
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Guides

Engaging with Your US Hispanic Audience

As we continue to recognize Hispanic Heritage Month in the US, celebrating and honoring the heritage, culture, and contributions of...
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Strategy

How To Build and Measure Brand Affinity

Digital advertising allows brands to reach out to their customer base directly across a vast landscape of channels, providing more...
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Strategy

Using Digital-Out-of-Home as a Performance Channel

In the ever-shifting world of digital marketing, advertisers are continually seeking innovative ways to engage consumers and drive performance. One...
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Insights

10 Strategies for Improving Your Bounce Rate

Bounce rates are an essential component of online business performance and are a metric that business owners should spend time...
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Guides

A Guide to Full Funnel Marketing

Full-funnel marketing has morphed into an omnichannel giant that requires your brand’s presence everywhere your customers are. As they watch...
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Programmatic

Native Advertising and How to Use It Today

As advertising continues to reach higher saturation points, audiences are experiencing increasing ad fatigue. As a result, many have become...
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Guides

Q4: The Performance Marketer’s Guide

As we arrive at Q4, there remains an air of uncertainty around much of our lives. But while the world...
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The Importance of Brand Reputation in Advertising

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The Role Of Data Science in Advertising

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A Guide To Programmatic Advertising for Small Businesses

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High-Impact Ads: Definition, Uses and Examples

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