Programmatic digital advertising, which leverages technology to automate the process of buying and selling online advertising space, is consistently on...
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since...
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to...
Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy...
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but...
If you want to reach a wide audience, you need to go where your customers are — online. Programmatic marketing...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...