• February 7, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

    Programmatic

    Native Advertising and How to Use It Today

    Insights

    Increasing Access to Programmatic Technology

    Insights

    Programmatic Audio Advertising in This Moment

    Programmatic

    OTT Advertising: Frequently Asked Questions

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

    Everything You Should Know About Social Media Marketing

  • Strategy
    Strategy

    10 Strategies for Improving Your Bounce Rate

    Best Practices for Mapping the Customer Journey

    7 Effective Strategies for Holiday Advertising Campaigns

  • Webinars
    Webinars

    Webinar: Insights into Digital Advertising for 2023

    Webinar – CTV: The Under-Leveraged Channel for Growth

    Webinar: Finding the Right Holiday Audiences Through Meaningful Insights

  • Guides
    Guides
    Q4 Marketing 2022 Guide

    Q4 2022: The Performance Marketer’s Guide

    A Guide to Full Funnel Marketing

    How to Create a Multicultural Marketing Strategy

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digital advertising

Insights

Programmatic Targeting Options for Digital Media

Programmatic targeting options have multiplied rapidly in recent years, and a guide may be helpful in order to define digital...
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Events & Webinars

Webinar: Programmatic Native Advertising Best Practices

As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to...
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Company Culture

aX Profile: Linh Tran, Associate Social Strategist

With our recent acquisition of New York City-based company, BigBuzz Media Group, the AUDIENCEX team has grown to include employees...
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Insights

How Will Marketing Be Affected by the Loss of Third-Party Cookies?

Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will...
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Digital marketing trends for 2022
Programmatic

Digital Advertising Trends for 2021

If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
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Events & Webinars

Webinar: Programmatic Advertising without Cookies

Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but...
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Programmatic

The Definitive Guide to Digital Advertising

If you want to reach a wide audience, you need to go where your customers are — online. Programmatic marketing...
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Definitive Guide to Programmatic Advertising by AudienceX
Programmatic

The Definitive Guide to Programmatic Marketing and Programmatic Advertising

Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...
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Programmatic

What is Multichannel Marketing?

Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention...
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Programmatic

Why Do Marketers Advertise on Instagram?

There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so...
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Insights

How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns

Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
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Insights

What Is DCO Marketing?

DCO, or Dynamic Creative Optimization, is a form of programmatic advertising that allows marketers to personalize the creative shown to...
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Recent Posts

  • What You Should Know About Digital Out-of-Home Advertising
  • Tips and Tricks for Mobile App Advertising
  • The Impact of AI in Advertising
  • The Purpose of Incorporating Paid Social into Advertising Strategies
  • Webinar: Insights into Digital Advertising for 2023

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Programmatic

What You Should Know About Digital Out-of-Home Advertising

Programmatic

Tips and Tricks for Mobile App Advertising

Technology

The Impact of AI in Advertising

Social

The Purpose of Incorporating Paid Social into Advertising Strategies

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