As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to... Read More
With our recent acquisition of New York City-based company, BigBuzz Media Group, the AUDIENCEX team has grown to include employees... Read More
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will... Read More
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way.... Read More
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but... Read More
If you want to reach a wide audience, you need to go where your customers are — online. According to Pew... Read More
Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly... Read More
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention... Read More
There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so... Read More
Every consumer journey is different, and the path to making a purchase is not always the same. And this has... Read More
Dynamic Creative Optimization, or DCO, is a form of programmatic advertising that allows marketers to personalize the creative shown to... Read More
2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important... Read More