Programmatic targeting options have multiplied rapidly in recent years, and a guide may be helpful in order to define digital...
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to...
With our recent acquisition of New York City-based company, BigBuzz Media Group, the AUDIENCEX team has grown to include employees...
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but...
If you want to reach a wide audience, you need to go where your customers are — online. According to Pew...
What Is Programmatic Advertising | What Is Programmatic Marketing? Digital advertising is one of the most dynamic fields to follow,...
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention...
There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so...
Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
Dynamic Creative Optimization, or DCO, is a form of programmatic advertising that allows marketers to personalize the creative shown to...