Programmatic targeting options have multiplied rapidly in recent years, and a guide may be helpful in order to define digital...
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to...
With our recent acquisition of New York City-based company, BigBuzz Media Group, the AUDIENCEX team has grown to include employees...
July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain...
If you want to reach a wide audience, you need to go where your customers are — online. Programmatic marketing...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention...
There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so...
Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
Dynamic Creative Optimization, or DCO marketing, is a form of programmatic advertising that allows marketers to personalize the creative shown...