Digital Out-of-Home (DOOH) advertising delivers dynamic, engaging content to consumers in public spaces like airports, malls, and transit stations. While clearly effective for building awareness, DOOH can be a powerful performance channel as well, as new advances are continuously made with targeting, data, and attribution.
AUDIENCEX Sales Director Nick DeRosa and Senior Media Strategist Isabella Alvarez recently held a live webinar exploring the power of DOOH. They discussed the landscape, latest capabilities, and best practices to deliver impactful, targeted, measurable campaigns that deliver real results.
Below, you can watch the event on demand, full of insights for leveraging this rapidly growing, evolving performance channel as part of your omnichannel mix.