No matter how impactful your campaign messaging and creative may be, if it doesn’t reach the right audience, it won’t perform to its full potential.
Understanding the targeting strategies and capabilities available to advertisers in today’s digital landscape is vital to staying competitive and driving growth. In our recent live webinar, AUDIENCEX Programmatic Director, Amanda Wallingford, shared an in-depth look at how to effectively reach your audience.
In this discussion, she looked at some top-performing targeting tactics, discussed best practices for leveraging them effectively, and explored how they work alongside some of today’s rapidly evolving technologies, such as AI-driven data science tools.
This event is now available for on demand viewing, using the form below.