As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain...
With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Today, digital audio...
The demand for engaging video content is on the rise. Consumers are expected to watch 100 minutes of video content daily by 2021. Short...
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We...
As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday...
When setting up a new marketing campaign on any channel, one of the first items that needs to be identified...
Connected TV (CTV) is top of mind for many marketers today. When the world shut down in March amid the...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...