Increasing Programmatic Access to Small and Medium-Sized Businesses What is programmatic marketing? At its most basic, the term refers to...
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain...
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to...
Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy...
July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain...
If you want to reach a wide audience, you need to go where your customers are — online. Programmatic marketing...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...