OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since...
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
AUDIENCEX is excited to announce we have completed the acquisition of New York-based marketing agency Bigbuzz Marketing Group (BBMG). Founded...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...
2020 has been one for the record books, and 2021 is likely to bring more challenges to an ever-evolving industry....
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We...
Choosing the Best Demand Side Platform DSP advertising can be difficult to navigate. Deciding on the best demand side platform...
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers...
Every consumer journey is different, and the path to making a purchase is not always the same. And this has...