OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers... Read More
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since... Read More
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to... Read More
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way.... Read More
AUDIENCEX is excited to announce we have completed the acquisition of New York-based marketing agency Bigbuzz Marketing Group (BBMG). Founded... Read More
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching... Read More
Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly... Read More
2020 has been one for the record books, and 2021 is likely to bring more challenges to an ever-evolving industry.... Read More
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We... Read More
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy... Read More
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers... Read More
Every consumer journey is different, and the path to making a purchase is not always the same. And this has... Read More