Artificial intelligence has dominated conversations about technology and media across industries recently, and it has been a particularly hot topic for digital advertising this year. In a recent roundtable discussion, AUDIENCEX leaders weighed in with their own perspectives and expertise on AI in programmatic advertising.
They discussed how these rapidly evolving tools are impacting the advertising landscape, how brands and agencies can strategically leverage them today, and talked about our expectations for where they might take us in the future.
Throughout the conversation, we touched on how AI technology specifically relates to current challenges, helping to safely handle data and protect user privacy, ensuring optimization of highly scrutinized budgets, and providing insights to drive performance in an increasingly fragmented media landscape.
Panelists
Garrett MacDonald, Chief Commercial Officer
Brittany Wray, VP, Product
Paul Beck, Client Partner