• September 22, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    A Guide To Programmatic Advertising for Small Businesses

    Programmatic

    How To Reach Niche Communities with Programmatic Advertising

    Strategy

    Using Digital-Out-of-Home as a Performance Channel

    Strategy

    How Advertisers Can Use Convergent TV

    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    What Is Social Commerce and How Does It Work?

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

  • Strategy
    Strategy

    What Your Demand Generation Metrics Are Telling You

    7 Common Challenges Independent Advertising Agencies Face

    12 CTV Advertising Trends in 2023

  • Webinars
    Webinars

    Webinar – aX Roundtable: AI in Programmatic Advertising

    Webinar – Beyond Awareness: Digital Out-of-Home for Performance

    Webinar: Unified TV Marketing Across a Fragmented Landscape

  • Guides
    Guides

    Q4 2023: Holiday Marketing Performance Guide

    How To Build and Measure Brand Affinity

    How To Reach Niche Communities with Programmatic Advertising

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Technology

Technology

Exploring the Future of Audience Measurement

Technological advancements have reshaped how advertisers, marketers, and founders access their target audiences in recent years. Artificial intelligence has led...
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Strategy

Zero-Party Data vs First-Party Data: Pros and Cons

As public concerns and governmental restrictions on traditional data collection rise, marketers have sought other methods for gathering data. One...
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Announcements

Introducing AI-Powered Predictive Audience Solutions with AXi

We’re excited to announce the launch of AUDIENCEX Intelligence (AXi), our new suite of privacy-safe data science solutions. With predictive...
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Technology

AUDIENCEX Partners with Dstillery to Introduce Audience Insights

We are pleased to share that we recently announced a partnership with custom audience solutions company Dstillery. Through this partnership,...
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Guides

The Beginner’s Guide to Connected TV Advertising

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
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Programmatic

Webinar: Introduction to Pixel Tracking

Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to...
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Technology

The Science Behind AI in Advertising

Today, the advertising industry is changing at a rapid pace. It can be difficult to keep up with technology that...
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Technology

The Power of AR in Advertising

Augmented Reality (AR) refers to technology that adds visual and audio elements to everyday life with the help of software,...
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Technology

The Impact of AI in Advertising

In recent years, advances in machine learning have enabled artificial intelligence (AI) technology to enhance core aspects of the digital...
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Insights

What Is Programmatic Marketing?

Increasing Programmatic Access to Small and Medium-Sized Businesses What is programmatic marketing? At its most basic, the term refers to...
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Programmatic

Webinar: Introduction to Programmatic Advertising

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you...
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Insights

Accelerating Your Digital Transformation Amidst Uncertainty

With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers....
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NEWSLETTER

Recent Posts

  • A Guide To Programmatic Advertising for Small Businesses
  • High-Impact Ads: Definition, Uses and Examples
  • Exploring the Future of Audience Measurement
  • Q4 2023: Holiday Marketing Performance Guide
  • The Impact of Financial Advertising Regulations

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Programmatic

A Guide To Programmatic Advertising for Small Businesses

Creative

High-Impact Ads: Definition, Uses and Examples

Technology

Exploring the Future of Audience Measurement

Guides

Q4 2023: Holiday Marketing Performance Guide

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