Programmatic digital advertising, which leverages technology to automate the process of buying and selling online advertising space, is consistently on...
Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you...
With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers....
Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals,...
Programmatic advertising accounted for nearly 85% of the digital display ad market in the United States this year and will account for about...
Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to...
The global COVID-19 pandemic has been an extraordinary catalyst for change in just a matter of months. It has fueled...
The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
Every day, marketers lean on artificial intelligence (AI) more and more. Indeed, it is running in the background of every...