• May 26, 2022
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  • Programmatic
    Programmatic

    Native Advertising and How to Use It Today

    Insights

    Increasing Access to Programmatic Technology

    Insights

    Programmatic Audio Advertising in This Moment

    Programmatic

    OTT Advertising: Frequently Asked Questions

    Insights

    Advertising without Third-Party Cookies: Frequently Asked Questions

    Programmatic

    Digital Advertising Trends for 2021

    Guides

    The Beginner’s Guide to Connected TV Advertising

  • Search
    Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geotargeting & Geofencing in Advertising: The Basics

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

    InsightsPaid SearchProgrammaticStrategy

    Combining Search and Display Advertising to Boost Conversions

  • Social
    Social

    Everything You Should Know About Social Media Marketing

    A Look at Influencer Marketing

    What is Snapchat Advertising?

  • Strategy
    Strategy

    The Keys to Optimizing Your Digital Audio Advertising

    The Benefits of Online Video Advertising

    Omnichannel Marketing vs Multichannel Marketing: Is One Better?

  • Webinars
    Webinars

    Webinar: Finding Synergy in Organic and Paid Social Strategies

    Webinar: Political Advertising in an Omnichannel Landscape

    Webinar: Contextual Targeting for a Cookieless World

  • Guides
    Guides

    Engaging with Your US Hispanic Audience

    Q4: The Performance Marketer’s Guide

    5 Steps to Prepare for the Loss of Third-Party Cookies

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Technology

Insights

Increasing Access to Programmatic Technology

Programmatic digital advertising, which leverages technology to automate the process of buying and selling online advertising space, is consistently on...
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Programmatic

Webinar: Introduction to Programmatic Advertising

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you...
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Insights

Accelerating Your Digital Transformation Amidst Uncertainty

With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers....
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Insights

Unlocking New Revenue During Economic Downturns

Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals,...
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Programmatic

How to Get Started With Buying Programmatic Advertising

Programmatic advertising accounted for nearly 85% of the digital display ad market in the United States this year and will account for about...
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InsightsMarketingPaid SearchSocialTechnology

The 5 Benefits of Programmatic Advertising

Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital...
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Guides

The Beginner’s Guide to Connected TV Advertising

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
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Programmatic

Webinar: Introduction to Pixel Tracking

Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to...
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Insights

3 Steps to Accelerating Your Digital Transformation

The global COVID-19 pandemic has been an extraordinary catalyst for change in just a matter of months. It has fueled...
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Programmatic

Why Is Conversion Tracking Important?

The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient...
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Insights

5 Key Trends for Digital Advertising in 2020

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
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Technology

AI in Marketing: Finding a Foothold in the Funnel

Every day, marketers lean on artificial intelligence (AI) more and more. Indeed, it is running in the background of every...
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Recent Posts

  • Everything You Should Know About Social Media Marketing
  • Webinar: Finding Synergy in Organic and Paid Social Strategies
  • Native Advertising and How to Use It Today
  • Marketing Attribution and Why It’s So Important
  • Webinar: Political Advertising in an Omnichannel Landscape

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Everything You Should Know About Social Media Marketing

Events & Webinars

Webinar: Finding Synergy in Organic and Paid Social Strategies

Programmatic

Native Advertising and How to Use It Today

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Marketing Attribution and Why It’s So Important

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