• June 26, 2022
  • AUDIENCEX
  • Programmatic
    Programmatic

    Native Advertising and How to Use It Today

    Insights

    Increasing Access to Programmatic Technology

    Insights

    Programmatic Audio Advertising in This Moment

    Programmatic

    OTT Advertising: Frequently Asked Questions

    Insights

    Advertising without Third-Party Cookies: Frequently Asked Questions

    Programmatic

    Digital Advertising Trends for 2021

    Guides

    The Beginner’s Guide to Connected TV Advertising

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geotargeting & Geofencing in Advertising: The Basics

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    Everything You Should Know About Social Media Marketing

    A Look at Influencer Marketing

    What is Snapchat Advertising?

  • Strategy
    Strategy

    How to Use Geolocation Data for Political Advertising

    How to Create a Multicultural Marketing Strategy

    Changes Higher Education Marketers Need to Make in Their Strategy

  • Webinars
    Webinars

    Webinar: Rethinking Strategies for Higher Education Marketing

    Webinar: Finding Synergy in Organic and Paid Social Strategies

    Webinar: Political Advertising in an Omnichannel Landscape

  • Guides
    Guides

    How to Create a Multicultural Marketing Strategy

    Engaging with Your US Hispanic Audience

    Q4: The Performance Marketer’s Guide

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Insights

Insights

Marketing Attribution and Why It’s So Important

With so many different avenues to market a business, it can be hard to zero in on your ideal customers....
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Strategy

Adjusting Digital Ad Strategy and Messaging in a Crisis

Whenever the world faces crisis situations, business owners are in the same position as many people find themselves, trying to...
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Insights

The Loss of Third-Party Cookies is Still Coming

Last year, the announced deprecation of third-party cookies was delayed until 2023, but it’s important not to let ourselves lose...
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Insights

Challenges in Omnichannel Marketing

It’s no great revelation that we’re living in an age where people are constantly connected and their attention is constantly...
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Insights

Increasing Access to Programmatic Technology

Programmatic digital advertising, which leverages technology to automate the process of buying and selling online advertising space, is consistently on...
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Insights

Look Ahead: Our Predictions for 2022

As we look toward 2022, we asked leaders at AUDIENCEX to weigh in on their predictions, and they shared some...
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Strategy

Omnichannel Marketing vs Multichannel Marketing: Is One Better?

Although doing business has never been easy, consumer trends have shifted significantly in the past few years, making it even...
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Insights

The Need for New Identity Solutions is an Opportunity

As we move closer to 2023 and the deprecation of third-party cookies by Google, it’s important to keep in mind...
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Insights

It’s Time to Look Beyond Multi-Touch Attribution

Coverage of the digital advertising industry has dedicated a great deal of focus to the coming deprecation of third party...
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Insights

A Look at Influencer Marketing

As we see an increasing number of performance marketers lean into full-funnel, omnichannel approaches, what’s become most clear is the...
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Insights

Programmatic Audio Advertising in This Moment

Collectively, consumers today find themselves in unprecedented but perhaps also powerful times. Whether safely returning to pre-pandemic routines or continuing...
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Events & Webinars

On Demand Webinar – Beyond Q4: Planning for 2022 Campaigns

We’ve officially entered the second half of November, which means that we’re more than halfway through Q4. At this point,...
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Recent Posts

  • How to Use Geolocation Data for Political Advertising
  • How to Create a Multicultural Marketing Strategy
  • Webinar: Rethinking Strategies for Higher Education Marketing
  • Optimizing Your Paid Search Campaigns
  • Changes Higher Education Marketers Need to Make in Their Strategy

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Strategy

How to Use Geolocation Data for Political Advertising

Guides

How to Create a Multicultural Marketing Strategy

Events & Webinars

Webinar: Rethinking Strategies for Higher Education Marketing

Paid Search

Optimizing Your Paid Search Campaigns

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