Data. It’s the most valuable asset a business can have, regardless of sector — marketing and advertising are no exceptions....
Statistics indicate that over 60 percent of the world’s population now owns smartphones. On average, mobile users spend 3 hours...
2024 is fast approaching, and if you’re like most marketers, you’re already thinking about how to prepare for the upcoming...
As the digital landscape continues its constant evolution, keeping up with key trends across channels, including connected TV (CTV) advertising,...
Businesses operating in the online advertising industry are required to abide by specific laws and regulations. These laws create frameworks...
Bounce rates are an essential component of online business performance and are a metric that business owners should spend time...
The term “data analytics” is the latest buzz in the streets of marketing, and for good reason—analytics are central to...
The rapid advancement of advertising technologies has birthed many ad trends that continually shape the future of advertising. Today, innovative...
If you’re advertising a business that offers products or services in the financial sector, you must comply with various financial...
At this point in time, chances are good that you’re already familiar with pixel tracking. The process uses one or...
In recent years, advances in machine learning have enabled artificial intelligence (AI) technology to enhance core aspects of the digital...
The COVID-19 pandemic changed a lot about the world in ways that seem to be here to stay, including how...