• January 29, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

    Programmatic

    Native Advertising and How to Use It Today

    Insights

    Increasing Access to Programmatic Technology

    Insights

    Programmatic Audio Advertising in This Moment

    Programmatic

    OTT Advertising: Frequently Asked Questions

    Insights

    Advertising without Third-Party Cookies: Frequently Asked Questions

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    Search

    Optimizing Your Paid Search Campaigns

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    What is Paid Search Marketing?

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    Integrating Search and Social Advertising

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    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

    Everything You Should Know About Social Media Marketing

  • Strategy
    Strategy

    10 Strategies for Improving Your Bounce Rate

    Best Practices for Mapping the Customer Journey

    7 Effective Strategies for Holiday Advertising Campaigns

  • Webinars
    Webinars

    Webinar: Insights into Digital Advertising for 2023

    Webinar – CTV: The Under-Leveraged Channel for Growth

    Webinar: Finding the Right Holiday Audiences Through Meaningful Insights

  • Guides
    Guides
    Q4 Marketing 2022 Guide

    Q4 2022: The Performance Marketer’s Guide

    A Guide to Full Funnel Marketing

    How to Create a Multicultural Marketing Strategy

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Insights

Technology

The Impact of AI in Advertising

In recent years, advances in machine learning have enabled artificial intelligence (AI) technology to enhance core aspects of the digital...
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Insights

How to Integrate Voice Enabled Ads Into Your Advertising Plan

The COVID-19 pandemic changed a lot about the world in ways that seem to be here to stay, including how...
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Insights

Audience Intelligence: The Missing Link To Customer Insights

As the digital landscape evolves and innovation continues to transform the industry, marketing strategies must continually adapt to become more...
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Insights

How To Market Your Business During a Recession

Many U.S. economists predict a recession in the near future. Economists at Wells Fargo & Co. and Deutsche Bank AG...
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Insights

Marketing Attribution and Why It’s So Important

With so many different avenues to market a business, it can be hard to zero in on your ideal customers....
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Strategy

Adjusting Digital Ad Strategy and Messaging in a Crisis

Whenever the world faces crisis situations, business owners are in the same position as many people find themselves, trying to...
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Insights

10 Strategies for Improving Your Bounce Rate

Bounce rates are an essential component of online business performance and are a metric that business owners should spend time...
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Insights

The Role Data Transparency Plays in the Future of Advertising

Conversations about data transparency have been a hot topic among marketers. As advertisers increasingly rely on customer data to create...
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Insights

Podcast Advertising Challenges and How to Overcome Them

By now, we’re all certainly familiar with podcasts – and most of us likely engage with them in some form....
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Guides

A Guide to Full Funnel Marketing

Full-funnel marketing has morphed into an omnichannel giant that requires your brand’s presence everywhere your customers are. As they watch...
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Strategy

Omnichannel Marketing vs Multichannel Marketing: Is One Better?

Although doing business has never been easy, consumer trends have shifted significantly in the past few years, making it even...
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Insights

The Need for New Identity Solutions is an Opportunity

Despite repeated delays, as the deprecation of third-party cookies by Google has been pushed back to 2024, it’s important to...
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Programmatic

Tips and Tricks for Mobile App Advertising

Technology

The Impact of AI in Advertising

Social

The Purpose of Incorporating Paid Social into Advertising Strategies

Events & Webinars

Webinar: Insights into Digital Advertising for 2023

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