• January 29, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

    Programmatic

    Native Advertising and How to Use It Today

    Insights

    Increasing Access to Programmatic Technology

    Insights

    Programmatic Audio Advertising in This Moment

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    OTT Advertising: Frequently Asked Questions

    Insights

    Advertising without Third-Party Cookies: Frequently Asked Questions

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    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

    Everything You Should Know About Social Media Marketing

  • Strategy
    Strategy

    10 Strategies for Improving Your Bounce Rate

    Best Practices for Mapping the Customer Journey

    7 Effective Strategies for Holiday Advertising Campaigns

  • Webinars
    Webinars

    Webinar: Insights into Digital Advertising for 2023

    Webinar – CTV: The Under-Leveraged Channel for Growth

    Webinar: Finding the Right Holiday Audiences Through Meaningful Insights

  • Guides
    Guides
    Q4 Marketing 2022 Guide

    Q4 2022: The Performance Marketer’s Guide

    A Guide to Full Funnel Marketing

    How to Create a Multicultural Marketing Strategy

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Creative

Creative

Creative Testing: Unlock the Full Potential of Your Ads

Digital advertising has become a significant factor in the success of most businesses. With advertising being so crucial to growth...
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Programmatic

AUDIENCEX Giving Back

In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We...
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Insights

CTR vs CPA: How to Determine The Right Success Metric for Your Campaigns

When setting up a new marketing campaign on any channel, one of the first items that needs to be identified...
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Insights

Changing Seasons and Shifting Creatives with Dynamic Content Optimization

As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday...
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CreativeMarketingProgrammaticStrategy

How to Personalize Creative by Audience Segment

The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
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Creative

Remember the User in User Experience

A creative specialization that blends design, empathy, and data, user experience (UX) is hardly a new discipline. However, it’s seen...
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Insights

Driving Consumer Engagement with High Impact Mobile Ads

As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...
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Insights

5 Key Trends for Digital Advertising in 2020

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
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Insights

Creative Married to Data is the Marketer’s Best Tool

Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...
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Recent Posts

  • Tips and Tricks for Mobile App Advertising
  • The Impact of AI in Advertising
  • The Purpose of Incorporating Paid Social into Advertising Strategies
  • Webinar: Insights into Digital Advertising for 2023
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Programmatic

Tips and Tricks for Mobile App Advertising

Technology

The Impact of AI in Advertising

Social

The Purpose of Incorporating Paid Social into Advertising Strategies

Events & Webinars

Webinar: Insights into Digital Advertising for 2023

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