• June 26, 2022
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    Programmatic

    Native Advertising and How to Use It Today

    Insights

    Increasing Access to Programmatic Technology

    Insights

    Programmatic Audio Advertising in This Moment

    Programmatic

    OTT Advertising: Frequently Asked Questions

    Insights

    Advertising without Third-Party Cookies: Frequently Asked Questions

    Programmatic

    Digital Advertising Trends for 2021

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    The Beginner’s Guide to Connected TV Advertising

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    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

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    Integrating Search and Social Advertising

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    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geotargeting & Geofencing in Advertising: The Basics

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    Everything You Should Know About Social Media Marketing

    A Look at Influencer Marketing

    What is Snapchat Advertising?

  • Strategy
    Strategy

    How to Use Geolocation Data for Political Advertising

    How to Create a Multicultural Marketing Strategy

    Changes Higher Education Marketers Need to Make in Their Strategy

  • Webinars
    Webinars

    Webinar: Rethinking Strategies for Higher Education Marketing

    Webinar: Finding Synergy in Organic and Paid Social Strategies

    Webinar: Political Advertising in an Omnichannel Landscape

  • Guides
    Guides

    How to Create a Multicultural Marketing Strategy

    Engaging with Your US Hispanic Audience

    Q4: The Performance Marketer’s Guide

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Performance Marketing

Insights

Exploring the Consumer Marketing Journey

The world is changing. While this is a constant truth, many of the changes that had been gradually happening in...
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Programmatic

The Definitive Guide to Programmatic Advertising

What Is Programmatic Advertising | What Is Programmatic Marketing? Digital advertising is one of the most dynamic fields to follow,...
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Programmatic

DSP Programmatic Buying Explained

A Programmatic Advertising Company Illuminates the Landscape DSP programmatic buying can be difficult to navigate. Each DSP has its own...
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Programmatic

What is Multichannel Marketing?

Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention...
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Insights

How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns

Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
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Marketing

What Is Performance Marketing?

If you are looking for a results-driven strategy for your digital advertising, performance marketing could be your answer. This approach...
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Events & Webinars

Virtual Roundtable: Data & Inventory Trends during COVID

After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers...
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Insights

Accelerating Your Digital Transformation Amidst Uncertainty

With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers....
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Insights

Driving Consumer Engagement with High Impact Mobile Ads

As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...
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Insights

3 Steps to Accelerating Your Digital Transformation

The global COVID-19 pandemic has been an extraordinary catalyst for change in just a matter of months. It has fueled...
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Programmatic

Leveraging the Power of Digital During an Economic Downturn

With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down...
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Insights

Unlocking New Revenue During Economic Downturns

Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals,...
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  • How to Use Geolocation Data for Political Advertising
  • How to Create a Multicultural Marketing Strategy
  • Webinar: Rethinking Strategies for Higher Education Marketing
  • Optimizing Your Paid Search Campaigns
  • Changes Higher Education Marketers Need to Make in Their Strategy

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How to Use Geolocation Data for Political Advertising

Guides

How to Create a Multicultural Marketing Strategy

Events & Webinars

Webinar: Rethinking Strategies for Higher Education Marketing

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Optimizing Your Paid Search Campaigns

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