In the ever-shifting world of digital marketing, advertisers are continually seeking innovative ways to engage consumers and drive performance. One...
Today, vibrant, animated screens are the norm, as consumers spend more and more time on their devices. So, when it...
In 2021, marketers spent $106 billion on programmatic advertising — a number that’s expected to rise to $142 billion by...
Increasing Programmatic Access to Small and Medium-Sized Businesses What is programmatic marketing? At its most basic, the term refers to...
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
Convergent TV advertising is finally coming into its own as the percentage of linear and digital viewers come into balance....
Over two-thirds of the world’s population — 5.2 billion people — used a mobile device in 2019, spending more time...
As advertising continues to reach higher saturation points, audiences are experiencing increasing ad fatigue. As a result, many have become...
Collectively, consumers today find themselves in unprecedented but perhaps also powerful times. Whether safely returning to pre-pandemic routines or continuing...
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that it...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...