OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers... Read More
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way.... Read More
If you want to reach a wide audience, you need to go where your customers are — online. According to Pew... Read More
Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only... Read More
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy... Read More
With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Although consumers... Read More
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that they... Read More
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching... Read More
Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly... Read More
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We... Read More
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers... Read More
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention... Read More