Programmatic digital advertising, which leverages technology to automate the process of buying and selling online advertising space, is consistently on... Read More
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers... Read More
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way.... Read More
If you want to reach a wide audience, you need to go where your customers are — online. According to Pew... Read More
Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only... Read More
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy... Read More
Collectively, consumers today find themselves in unprecedented but perhaps also powerful times. Whether safely returning to pre-pandemic routines or continuing... Read More
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that it... Read More
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching... Read More
What Is Programmatic Advertising | What Is Programmatic Marketing? Digital advertising is one of the most dynamic fields to follow,... Read More
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We... Read More
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers... Read More