Programmatic advertising has become a go-to for most marketers for several reasons. The most important factor, of course, is automation....
July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain...
We all know that TV viewership has undergone a significant transformation in the last few years, with more people “cutting...
Targeting specific audiences can lead to better engagement and better click-through rates in advertising campaigns. Ads that are shown to...
Convergent TV advertising is finally coming into its own as the percentage of linear and digital viewers come into balance....
Over two-thirds of the world’s population — 5.2 billion people — used a mobile device in 2019, spending more time...
While video ads undeniably dominate the world of digital advertising, digital audio content is quickly catching up. According to research,...
Imagine that you’re scrolling through your social media feed, and all of a sudden, you see a barrage of ads....
Running an independent business can be chaotic, and in the day-to-day of keeping everything together, marketing can sometimes take a...
In the ever-shifting world of digital marketing, advertisers are continually seeking innovative ways to engage consumers and drive performance. One...
Today, vibrant, animated screens are the norm, as consumers spend more and more time on their devices. So, when it...
In 2021, marketers spent $106 billion on programmatic advertising — a number that’s expected to rise to $142 billion by...