As advertising continues to reach higher saturation points, audiences are experiencing increasing ad fatigue. As a result, many have become...
Collectively, consumers today find themselves in unprecedented but perhaps also powerful times. Whether safely returning to pre-pandemic routines or continuing...
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that it...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
What Is Programmatic Advertising | What Is Programmatic Marketing? Digital advertising is one of the most dynamic fields to follow,...
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We...
Programmatic digital advertising, which leverages technology to automate the process of buying and selling online advertising space, is consistently on...
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
If you want to reach a wide audience, you need to go where your customers are — online. According to Pew...
Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only...
A Programmatic Advertising Company Illuminates the Landscape DSP programmatic buying can be difficult to navigate. Each DSP has its own...