As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...
As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between...
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on...
Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but...
As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday...
AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP,...
AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through...
The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of...
The benefits of programmatic advertising expand as consumers spend increasingly more time online, making digital marketing a powerful tool for...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent...