We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing”...
At AUDIENCEX we are fully committed to the pursuit of exploring new technology solutions that will enhance and elevate the...
For the past few months, the digital marketing space has been abuzz about the general data protection regulation, or GDPR,...
When examining the customer journey, it is clear that cross device targeting is essential for any effective campaign. Indeed, a...
Marketer inclusion of connected television into their media mixes is a curious tale. Gone are the days when campaigns can...
For advertisers looking to optimize the value of every impression, viewability benchmarks are simply not enough. Viewability metrics provide but...
The television remains the most prominent and influential screen in the home, and TV advertising is about to get a...
As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between...
More than ever, marketers are being pulled in multiple directions, tasked with creatively expressing their brand while improving the ROI...
Historically, retail marketing has been viewed in two parts: online and in-store. However, the user journey is far more nuanced...
The tune is changing for audio advertising as programmatic advertisers attempt to find the right strategy & frequency for reaching...
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent...