Testing is core to marketing, but reporting on a myriad of experiments across a plethora of partners is a headache....
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to...
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
Marketer inclusion of connected television into their media mixes is a curious tale. Gone are the days when campaigns can...
With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down...
2024 is fast approaching, and if you’re like most marketers, you’re already thinking about how to prepare for the upcoming...
The customer journey is a long and winding road, but so often marketing attribution models only look at a small...
Collectively, consumers today find themselves in unprecedented but perhaps also powerful times. Whether safely returning to pre-pandemic routines or continuing...
Coverage of the digital advertising industry has dedicated a great deal of focus to the coming deprecation of third party...
In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on...
Increasing Programmatic Access to Small and Medium-Sized Businesses What is programmatic marketing? At its most basic, the term refers to...