Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People...
To target ad buys based on channel or demographic information alone is to bake a cake with only half the...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...
Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands....
Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled...
Collectively, consumers today find themselves in unprecedented but perhaps also powerful times. Whether safely returning to pre-pandemic routines or continuing...
The world as a whole has been impacted by the current global pandemic, but there are many ways you can...
Today, vibrant, animated screens are the norm, as consumers spend more and more time on their devices. So, when it...
Understanding retargeting vs. remarketing can help you reach visitors who are already interested in your brand by bringing potential customers...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...