Imagine that you’re scrolling through your social media feed, and all of a sudden, you see a barrage of ads....
Running an independent business can be chaotic, and in the day-to-day of keeping everything together, marketing can sometimes take a...
In the ever-shifting world of digital marketing, advertisers are continually seeking innovative ways to engage consumers and drive performance. One...
Today, vibrant, animated screens are the norm, as consumers spend more and more time on their devices. So, when it...
In 2021, marketers spent $106 billion on programmatic advertising — a number that’s expected to rise to $142 billion by...
Increasing Programmatic Access to Small and Medium-Sized Businesses What is programmatic marketing? At its most basic, the term refers to...
We all know that TV viewership has undergone a significant transformation in the last few years, with more people “cutting...
Targeting specific audiences can lead to better engagement and better click-through rates in advertising campaigns. Ads that are shown to...
Convergent TV advertising is finally coming into its own as the percentage of linear and digital viewers come into balance....
Over two-thirds of the world’s population — 5.2 billion people — used a mobile device in 2019, spending more time...
As advertising continues to reach higher saturation points, audiences are experiencing increasing ad fatigue. As a result, many have become...
Collectively, consumers today find themselves in unprecedented but perhaps also powerful times. Whether safely returning to pre-pandemic routines or continuing...