Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that...
Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
The demand for engaging video content is on the rise. Consumers are expected to watch 100 minutes of video content daily by 2021. Short...
For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your...
Choosing the Best Demand Side Platform DSP programmatic buying can be difficult to navigate. Choosing the best demand side platform...
If the past few months have taught us anything, it’s that we don’t know what is coming next. Daily life,...
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We...
As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...
In the ever-shifting world of digital marketing, advertisers are continually seeking innovative ways to engage consumers and drive performance. One...
In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...