As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...
The television remains the most prominent and influential screen in the home, and TV advertising is about to get a...
As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between...
Marketer inclusion of connected television into their media mixes is a curious tale. Gone are the days when campaigns can...
As data-driven marketers, we spend a lot of time planning out our marketing campaigns. We build audience personas to understand...
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to...
We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing”...
Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity...
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled...
Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People...