To have programmatic advertising explained clearly, it must be broken down into separate components: buying and selling. Programmatic advertising, which...
AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through...
In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on...
The benefits of programmatic advertising expand as consumers spend increasingly more time online, making digital marketing a powerful tool for...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
If you want to reach a wide audience, you need to go where your customers are — online. Programmatic marketing...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...
While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected...
Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but...
The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of...
Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy...
AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP,...