The demand for engaging video content is on the rise. Consumers are expected to watch 100 minutes of video content daily by 2021. Short...
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By...
Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands....
Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making...
Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running...
People love getting invited to exclusive events, like early screenings of movies or private dinners with higher-ups in a given...
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
Choosing the Best Demand Side Platform DSP programmatic buying can be difficult to navigate. Choosing the best demand side platform...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP,...