July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain a valuable alternative as more users opt out of this type of tracking. Our cookieless content remains live to enable marketers to better understand these solutions and operate more effectively in a landscape that has already undermined the strength of cookies, regardless of this decision against full deprecation. This post remains below.
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but what does this mean for programmatic advertising? There has yet to be a decision made about what exactly will replace cookies (if anything), so in the meantime, it’s time for brands to find ways to connect with their customers without sacrificing their privacy. From utilizing their own first-party data to targeting based on location or context, it’s time for brands to be more strategic with their targeting efforts since they can no longer rely on third-party cookies.
Danielle Gale, AUDIENCEX’s Strategy Director explores the implications of the great cookie countdown, and ways you can adjust your current advertising strategy to get prepared in this on-demand webinar.
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