Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent...
Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad...
How to Get Started With Buying Programmatic Advertising How does programmatic advertising work? If you want to know how to...
Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running...
While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected...
The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient...
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals,...
People love getting invited to exclusive events, like early screenings of movies or private dinners with higher-ups in a given...
A Guide to Programmatic Media in 2023 Programmatic media planning and buying can be a lot to grasp, but it’s...