July, 2024: Despite the announcement from Google that they will not move forward with third-party cookie deprecation, alternate solutions remain a valuable alternative as more users opt out of this type of tracking. Our cookieless content remains live to enable marketers to better understand these solutions and operate more effectively in a landscape that has already undermined the strength of cookies, regardless of this decision against full deprecation. This post remains below.
Starting in 2024, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since Chrome currently accounts for 60% of browser visits, what does this change mean for programmatic advertising? Now is the time for brands to find ways to connect with their customers without sacrificing their privacy.
In preparation for what’s to come, we’ve created a guide with 5 ways to plan your programmatic advertising strategy without the use of third-party cookies. Fill out the form below to download the guide and get started.
