Webinar: Programmatic Native Advertising Best Practices
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to fit into, rather than disrupt, the audience experience. Offering precise, audience-specific targeting in a contextual format, native advertising has proven to deliver higher levels of engagement, brand lift, and viewability by blending into the content format of the pages on which they appear.
Sean Surdovel, Senior Creative Strategist with Taboola’s Creative Shop and Michel Benjamin, Senior Director of Marketing at AUDIENCEX dove into native advertising best practices in this on-demand webinar. They discussed tips and tricks to help get started with your own powerful native advertising campaigns and optimization strategies to keep in mind.