The television remains the most prominent and influential screen in the home, and TV advertising is about to get a...
Marketer inclusion of connected television into their media mixes is a curious tale. Gone are the days when campaigns can...
The benefits of programmatic advertising expand as consumers spend increasingly more time online, making digital marketing a powerful tool for...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals,...
With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down...
In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube...
Connected television (CTV) advertising is making its way to the forefront of effective marketing campaigns. Although people are using more...
Connected TV (CTV) is top of mind for many marketers today. When the world shut down in March amid the...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
As many people cut the cord and switch from traditional television to connected TV, new opportunities are opening up for...