As many people cut the cord and switch from traditional television to connected TV, new opportunities are opening up for advertisers to reach consumers across many different screens, while still using the advanced targeting capabilities we know and love from digital marketing.
Join aX’s Director of Programmatic Strategy, Angela Bennett, as she explains the difference between CTV, OTT, and Advanced TV, as well as what’s next for this powerful advertising channel. We all know we want to reach an engaged audience, but how do we actually DO that? Listen now to find out.
Presenter: Angela Bennett, Director of Programmatic Strategy, AUDIENCEX
Where: View on demand