AUDIENCEX Acquires New York-Based Bigbuzz Marketing Group
AUDIENCEX is excited to announce we have completed the acquisition of New York-based marketing agency Bigbuzz Marketing Group (BBMG).
Founded as an interactive agency in 1996 by Kevin Kelly, BBMG has grown in the past 24 years into a full-service integrated advertising agency providing brands with an integrated suite of performance services. BBMG was ranked the #1 Digital Marketing Agency in Agency Spotter’s 2019 agency report, which evaluated over 350 of NYC’s top agencies based on data, reviews and expert opinions.
The seasoned team at BBMG brings together diverse backgrounds in marketing and technology, each driven to execute creative strategy and innovative media planning to deliver targeted awareness, engagement and sales for notable current clients including Honeywell, Garanimals, Eloan, and Reverb by Hard Rock, to name just a few.
The services currently offered by BBMG span the campaign ecosystem, from digital audits and branding to SEO, chatbots and video production. The integration of AUDIENCEX with BBMG will enable us to offer marketers a significantly expanded performance portfolio, combining existing strengths in omnichannel programmatic advertising with holistic strategic support around brand building and content.
Through this acquisition, BBMG’s existing and prospective customers will now have direct access to the entirety of the programmatic advertising ecosystem, through our independent trading desk, tdX, which connects 22 enterprise-level DSPs, search and social platforms, assessing millions of campaign data points to determine the optimal mix of channels and tactics.
Inspired by our shared vision we are excited to join forces with a dynamic and growth oriented group like BBMG, fully integrating with their complementary expertise across creative, strategy and content. Together, we look forward to offering expanded services and capabilities, supporting improved media efficiencies and cross-channel delivery, while ensuring we can drive ever greater performance outcomes for our mid-market agencies and brand partners.