As we look toward 2022, we asked leaders at AUDIENCEX to weigh in on their predictions, and they shared some...
The dynamics of the CTV (Connected TV) market have fundamentally changed over the past two years due to the dramatic...
A strong mobile ad campaign captures the attention of your target audience, meets them where they are, and provides a...
Odds are that at some point over the last few years, you’ve heard about or interacted with a chatbot. Maybe...
What is happening with iOS14? Apple announced last year that their newest operating system iOS14 would include an app tracking transparency...
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that it...
We’ve officially entered the second half of November, which means that we’re more than halfway through Q4. At this point,...
The world is changing. While this is a constant truth, many of the changes that had been gradually happening in...
Programmatic targeting options have multiplied rapidly in recent years, and a guide may be helpful in order to define digital...
A few weeks ago, we had the pleasure of hosting a virtual panel discussion around the topic of programmatic advertising...
Apple is set to release iOS 14.5 this week, so it’s important to prepare for the new privacy updates ASAP....
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will...