As the number of marketers finding success with social media marketing continues to grow faster than time spent on social...
Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but...
It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact,...
AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP,...
In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...
To target ad buys based on channel or demographic information alone is to bake a cake with only half the...
Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First,...
AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through...
Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that...
Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad...