Collectively, consumers today find themselves in unprecedented but perhaps also powerful times. Whether safely returning to pre-pandemic routines or continuing...
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that it...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We...
Native programmatic advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising...
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
If you want to reach a wide audience, you need to go where your customers are — online. Programmatic marketing...
Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only...
Choosing the Best Demand Side Platform DSP programmatic buying can be difficult to navigate. Choosing the best demand side platform...
With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Although consumers...