Social media has become one of the most important ways for businesses to connect with their consumers. Every social platform...
The 10th annual ANA Digital & Social Media Conference is making its way to San Diego, California. From July 24th...
CTV Advertising has seen continued rapid growth and evolution. As we approach the end of 2021 and Q4 campaign plans...
We’ve all heard and talked a lot about CTV and digital video in recent years, but linear TV isn’t going...
As the media and advertising industry continues to undergo significant transformation, successful marketers must rethink and change their approach to...
We know that a social media presence isn’t optional for today’s brands. However, building and optimizing that presence can be...
As many people cut the cord and switch from traditional television to connected TV, new opportunities are opening up for...
Digital Out-of-Home (DOOH) advertising delivers dynamic, engaging content to consumers in public spaces like airports, malls, and transit stations. While...
As we move into a particularly challenging holiday season, we know that it can be more difficult and costly than...
As we consider the digital advertising landscape beyond the coming deprecation of third-party cookies, targeting isn’t the only question that’s...
As we all settle in and look ahead to what 2023 may bring, AUDIENCEX leadership met for a roundtable discussion...
Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making...