In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
Convergent TV advertising is finally coming into its own as the percentage of linear and digital viewers come into balance....
To target ad buys based on channel or demographic information alone is to bake a cake with only half the...
Despite recent news of an additional delay to the timeline for Google’s full deprecation of third-party cookie support, a cookieless...
Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity...
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By...
As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between...
How to Get Started With Buying Programmatic Advertising How does programmatic advertising work? If you want to know how to...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
Targeting specific audiences can lead to better engagement and better click-through rates in advertising campaigns. Ads that are shown to...
With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down...
As advertising continues to reach higher saturation points, audiences are experiencing increasing ad fatigue. As a result, many have become...