AUDIENCEXAUDIENCEXAUDIENCEXAUDIENCEX
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
January 7, 2021

Connected TV Advertising: Q&A with The Trade Desk’s Shawn Sharifan

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Uncategorized

Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only accelerated this trend. According to data by The Trade Desk, connected TV reached over 80 million US households for the first time in 2020. This shift has implications for marketers and the way ad campaigns are deployed. 

Read More


October 16, 2020

CTV Retargeting: Driving More Conversions from Connected TV

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights

Connected TV (CTV) is top of mind for many marketers today. When the world shut down in March amid the COVID pandemic, CTV viewership went through the roof. As our commuting and work schedules have changed, marketing plans have also adjusted, with less being spent on out of home, and more dollars shifting to other screens in our homes. 

Read More


RECENT POSTS:
  • Webinar: Top Programmatic Targeting Strategies for 2021
  • Connected TV Advertising: Q&A with The Trade Desk’s Shawn Sharifan
  • Webinar: Programmatic Advertising without Cookies
  • aX Profile: Sales Director, Kelly Wiethuchter
  • Virtual Panel: What’s in Store for the Advertising Industry in 2021?
CATEGORIES:
  • Advertising
  • Announcements
  • Awards
  • Best Practices
  • Company Culture
  • Creative
  • Events & Webinars
  • Guides
  • Industry News
  • Insights
  • Marketing
  • Paid Search
  • Social
  • Technology
  • Uncategorized
TOPICS:
Ad Quality Advertising Attribution Awards Branding Connected TV Content Marketing Contextual Targeting CPG Creative CTV CTV advertising Data digital advertising Digital Audio Digital Marketing Digital Out-of-Home Display DSP Dynamic Creative Optimization Engagement GDPR marketing multichannel marketing Native Omnichannel OTT Paid Social Media Performance Marketing Pixels Programmatic programmatic advertising programmatic audio Q4 Campaigns Reporting Retail RTB SEM SEO social media social media marketing types of programmatic advertising Video Viewability Webinar

Los Angeles

Buffalo

Charlotte

Chicago

Dallas

Detroit

Kansas City

Miami

Seattle

St. Louis

 

HELP & SUPPORT
  • Privacy Policy
  • Advertiser Terms & Conditions
  • Creative Guidelines
  • Sitemap
COMPANY
  • News
  • Awards
  • Careers
  • Contact
RECENT POSTS
  • Webinar: Top Programmatic Targeting Strategies for 2021
  • Connected TV Advertising: Q&A with The Trade Desk’s Shawn Sharifan
  • Webinar: Programmatic Advertising without Cookies
  • aX Profile: Sales Director, Kelly Wiethuchter
  • Virtual Panel: What’s in Store for the Advertising Industry in 2021?
SUBSCRIBE
Keep up to date on the latest industry news and insights
FOLLOW US
       
© 2020 Copyright AUDIENCEX – All Rights Reserved.
Do Not Sell My Personal Information
We use cookies to improve your site experience. You can learn more in our Privacy Policy. By accepting, you consent to our cookies.

ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non Necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Save & Accept