Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
When setting up a new marketing campaign on any channel, one of the first items that needs to be identified...
While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected...
Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running...
How to Get Started With Buying Programmatic Advertising How does programmatic advertising work? If you want to know how to...
Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad...
As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
The benefits of programmatic advertising expand as consumers spend increasingly more time online, making digital marketing a powerful tool for...
The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of...
AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through...
AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP,...