While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing:...
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
Chances are, you’ve heard the word pixel thrown around when it comes to monitoring advertising performance, but what exactly is...
Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy...
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry...
Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you...
2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers...
As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent...
Starting in 2024, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since...