With our recent acquisition of New York City-based company, BigBuzz Media Group, the AUDIENCEX team has grown to include employees...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...
Dynamic Creative Optimization, or DCO marketing, is a form of programmatic advertising that allows marketers to personalize the creative shown...
Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will...
As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness...
While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing:...
Programmatic targeting options have multiplied rapidly in recent years, and a guide may be helpful in order to define digital...
2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important...
If you want to reach a wide audience, you need to go where your customers are — online. Programmatic marketing...
Digital programmatic marketing is one of the most dynamic fields to follow, and programmatic advertising is one of the most...