As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent...
As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...