As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent...
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...