As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to...
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way....
Dynamic Creative Optimization, or DCO marketing, is a form of programmatic advertising that allows marketers to personalize the creative shown...
As marketers seek better agency over their efforts, so many are bidding farewell to external agencies and bringing more activities...
As marketers look for ways to maximize their Q4, so many are revisiting their foot traffic tactics, and for good...
The tune is changing for audio advertising as programmatic advertisers attempt to find the right strategy & frequency for reaching...
Businesses operating in the online advertising industry are required to abide by specific laws and regulations. These laws create frameworks...
As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...
At AUDIENCEX we are fully committed to the pursuit of exploring new technology solutions that will enhance and elevate the...
The world is changing. While this is a constant truth, many of the changes that had been gradually happening in...
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent...
As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between...