Introducing AI-Powered Predictive Audience Solutions with AXi
We’re excited to announce the launch of AUDIENCEX Intelligence (AXi), our new suite of privacy-safe data science solutions. With predictive models, AXi will help our clients better understand the behavior of existing and expansion audiences to improve their advertising performance and drive better campaign results.
Leveraging custom bidding algorithms, working alongside AI-powered predictive analytics leveraged throughout the customer journey, this end-to-end solution for brands and agencies will help maximize ROAS without the need to invest considerable overhead into expensive and resource-intensive data science solutions. With access to extensive historical as well as log-level data, AXi tools will leverage data science and advanced behavioral science to provide a complete visualization of existing consumer bases, map audience conversion pathways, and build predictive performance models to maximize and continuously optimize every ad spend.
To help power this extensive analysis, we’ve secured access to the largest fully consented, opted-in consumer data set in the industry, enabling AXi solutions to model predictive custom audiences and enable our clients to scale and expand consumer bases efficiently. Built from the ground-up to be privacy-safe by design, these solutions provide clients full compliance with continuously evolving data and privacy regulations through the anonymization and pseudonymization of data, ensuring that personally identifiable information is never accessed, handled, or stored.
Leverage AXi for Your Marketing Goals
At AUDIENCEX, we’re keenly aware of the many factors challenging brands and agencies today, and have engineered AXi to ensure that our clients remain ahead of the curve not only on performance, but on privacy regulations, scalability, and efficiency in spend. In an increasingly fragmented, highly competitive digital landscape, AXi is designed to help our clients deliver improved business outcomes with sophisticated data science tools that gauge and predict consumer motivation and significantly enhance performance across the full customer journey. At a time when marketers are also navigating unprecedented uncertainty and economic pressure to extend their budgets ever further, these solutions can provide greater confidence that every ad dollar spent is being spent effectively to model and reach audiences that are more likely to convert.
As data access continues to be the largest differentiator and driver of performance today, many brands and independent agencies have struggled to keep pace with their larger competitors. AXi solutions are engineered to provide significantly wider access to these advanced tools and level the playing field for AUDIENCEX clients. If you’re interested in learning more about these tools and how we leverage them throughout the digital advertising ecosystem, reach out for a free consultation today. We’d love to discuss your marketing goals and how we can help you reach the right audiences to achieve efficient performance and scalable growth.