Today’s consumers are constantly inundated with advertising, resulting in fatigue that advertisers must overcome. In the U.S. alone, over 32%...
The opinions, thoughts, and feelings of your customers and target audience are obviously vital to any business. Even with the...
Years after they first announced that they would eliminate third-party cookie support from the Chrome browser, and after repeated delays...
The term “data analytics” is the latest buzz in the streets of marketing, and for good reason—analytics are central to...
Agencies and brand marketers alike need to optimize the targeting of their potential audience on a more personal level to...
The terms predictive modeling and machine learning are sometimes used interchangeably, especially as these tools rapidly grow and evolve to...
Every few years, a new technology that completely revolutionizes the advertising industry emerges. The last couple of years have seen...
Programmatic advertising has become a go-to for most marketers for several reasons. The most important factor, of course, is automation....
As Artificial Intelligence (AI) technology infiltrates almost all parts of our lives, failing to use this technology in your marketing...
AI has become quite the buzzword over the past few years. This rapidly advancing technology category includes large language models...
The team at AUDIENCEX is excited to unveil a substantial expansion of our innovative AI product, AUDIENCEX Intelligence (AXi). This...
Data science is ubiquitous in the advertising industry. Advertisers use data to target audiences, track ad performance, and predict consumer...