Which Social Media Platform is Right for Your Campaign Goals?

In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media usage is on the rise – far beyond what was previously predicted. 

During times of uncertainty, it’s important to be strategic about your marketing campaigns, and more specifically, how you utilize social media in order to reach your target consumer. AUDIENCEX is ready to help you optimize your social media campaigns and deliver strong performance with our new guide, “The Social Sweet Spot”, a comprehensive manual for social media marketing.

With the variety of social media platforms that are now available, marketers need to familiarize themselves with each one, and understand the differences amongst them in order to determine which ones are right for their campaign goals. 

  • Going for scale? Facebook gives marketers access 1.55 billion users every month. 
  • Targeting a younger demographic? TikTok offers marketers a golden opportunity to reach millennial and Gen Z users. 
  • Looking to engage with the most active consumers? Instagram has 200MM users visit at least one business profile per day. 
  • Establishing yourself as a thought leader in your industry? LinkedIn’s audience of engaged professionals makes it the best space to distribute B2B content. 

Fill out the form below to download “The Social Sweet Spot” to help you get started with building your social media presence.